The cardinal rule Essay Example for Free

The cardinal rule Essay The cardinal rule in creating a presentation is that the opening must be able to immediately engage the audience and capture their attention. While it is also important to maintain the interest of the audience all throughout the presentation, the first five (5) minutes of the presentation are the most crucial. It is more difficult to capture the attention and captivate the audience during the course of the presentation. This is the reason why any opening presentation must be able to draw the audience in and the body of the presentation (assuming that it is a very good one or interesting for that matter) will take care of the rest. It is important to remember however that mere gimmickry or showmanship will not do the trick as the opening presentation must also contain substance because the primary goal of any presentation is to inform and not just entertain. The key mistakes that presenters often make is to create such an entertaining and amusing opening presentation that it acts as a distraction and makes the audience remember only the opening but not the other relevant segments of the presentation. An example of this would be the presentation of an ad agency agent in front of the Marketing Board of PepsiCo. The presenter had a whole array of media equipment at this disposal and even had mascots during the opening presentation. While the board was initially impressed, the failure of the presenter was that the hype and excitement that he managed to generate at the opening could not be sustained throughout the presentation. The end result was that he lost the contract and all that could be remembered from this presentation was the opening. An effective opening presentation must therefore be entertaining and informative enough to capture that attention of the target audience but it must not be the highlight of the presentation. Remember, it is the entire presentation itself that matters and not just the opening.

Small Business Management: Childs Pay :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  This article was about owners of small businesses and how they compensate their children who are also involved in the family business. This article contained significant points. Three significant points that this article made were about over compensating, market rate, and what is expected of the children to run the family business.   Ã‚  Ã‚  Ã‚  Ã‚  Over compensating may and may not be a good thing. It may be good in helping an entrepreneur improve their business because the child might think that since they are getting paid more, that more is expected of them. If they follow that rule the child will help out and benefit the business by going ahead and doing extra beneficial things or just going the extra mile. The downside however is that the child will do the complete opposite and not benefit the business at all.   Ã‚  Ã‚  Ã‚  Ã‚  Market rare is also good in helping an entrepreneur improve their business because it can help prevent the loss or â€Å"wasting† of money. I think a child might benefit from market rate in a sense that they do not expect things to be just handed to them and that is a good quality to have. It can make them appreciate the value of a dollar and maybe even appreciate their job a little more. You can always give them incentives and extra gifts to add a little more to their pay as well and to make market rate not so bad for them.   Ã‚  Ã‚  Ã‚  Ã‚  Lastly, what is expected of the child will help an entrepreneur improve their business because it will make their business run more smoothly and successfully. Having your child go to college, meet special qualifications or just do other things to learn more about the business will benefit the business, I think in a great deal.

Music can help Essay

While music has long been recognized as an effective form of therapy to provide an outlet for emotions, the notion of using song, sound frequencies and rhythm to treat physical ailments is a relatively new domain, says psychologist Daniel J. Levitin, PhD, who studies the neuroscience of music at McGill University in Montreal. A wealth of new studies is touting the benefits of music on mental and physical health. For example, in a meta-analysis of 400 studies, Levitin and his postgraduate research fellow, Mona Lisa Chanda, PhD, found that music improves the body’s immune system function and reduces stress. Listening to music was also found to be more effective than prescription drugs in reducing anxiety before surgery (Trends in Cognitive Sciences, April, 2013). â€Å"We’ve found compelling evidence that musical interventions can play a health-care role in settings ranging from operating rooms to family clinics,† says Levitin, author of the book â€Å"This is You r Brain on Music† (Plume/Penguin, 2007). The analysis also points to just how music influences health. The researchers found that listening to and playing music increase the body’s production of the antibody immunoglobulin A and natural killer cells — the cells that attack invading viruses and boost the immune system’s effectiveness. Music also reduces levels of the stress hormone cortisol. â€Å"This is one reason why music is associated with relaxation,† Levitin says. One recent study on the link between music and stress found that music can help soothe pediatric emergency room patients (JAMA Pediatrics, July, 2013). In the trial with 42 children ages 3 to 11, University of Alberta researchers found that patients who listened to relaxing music while getting an IV inserted reported significantly less pain, and some demonstrated significantly less distress, compared with patients who did not listen to music. In addition, in the music-listening group, more than two-thirds of the health-care providers reported that the IVs were very easy to administer   compared with 38 percent of providers treating the group that did not listen to music. â€Å"There is growing scientific evidence showing that the brain responds to music in very specific ways,† says Lisa Hartling, PhD, professor of pediatrics at the University of Alberta and lead author of the study. â€Å"Playing music for kids during painful medical procedures is a simple intervention that can make a big difference.† adult patients, too. Researchers at Khoo Teck Puat Hospital in Singapore found that patients in palliative care who  took part in live music therapy sessions reported relief from persistent pain (Progress in Palliative Care, July, 2013). Music therapists worked closely with the patients to individually tailor the intervention, and patients took part in singing, instrument playing, lyric discussion and even song writing as they worked toward accepting an illness or weighed end-of-life issues. â€Å"Active music engagement allowed the patients to reconnect with the healthy parts of themselves, even in the face of a debilitating condition or disease-related suffering,† says music therapist Melanie Kwan, co-author of the study and president of the Association for Music Therapy, Singapore. â€Å"When their acute pain symptoms were relieved, patients were finally able to rest.†

In the World of Art - 2104 Words

In the World of Art - draft 4 In the end of 1950’s the Pop Culture had just sprung off the new, hip, and trendy for of art; free trade was the new â€Å"it† and consumption was higher than ever (Trentmann). Among this new era of what is claimed to be the era of freedom, there was a man named John Berger who sat in front of a naked man, drawing frantically on a piece of paper that later would become/will become (jag vet inte vad du tycker ar bast?) the groundwork of his essay â€Å"Drawing.† As Berger, writing his essay from the perspective of an authentic artist, starts to examine the process of drawing from beginning to end, his work in Selected Essays will convey an author with divergent voices that will help us relate to the very abstract and†¦show more content†¦But what is this phenomenon of apparency/ apparent Berger is talking about, what is the difference between the two terms? What Berger implies is that we are today surrounded with pictures, paintings and other form of art, which causes us to become â€Å"immune† and not see the true beauty in the object. (Jag satter en punkt har istallet for ett ;) Rather then seeing with eyes sensitive to nature and exquisiteness, we look through the eyes of capitalism – eyes that rather see money than beauty. Berger is showing his readers his attitude (a moderately socialist one) by claiming that â€Å"many collectors – and museums—buy names rather than works† in order to feed our appetite for this artificial beauty and hunt for recognition (107). He is outright blaming capitalism for causing us to lose touch with the real nature of art and world containing the origin of all art. Nevertheless/nontheless/however (istallet for â€Å"but† kanske?) does Berger want us to take a step back and abandon the technological improvements we experience? No, rather he suggests another estranging solution, meaning that we ought to embrace the world around us in, putting our souls into the nature and â€Å"collaborate† with the object (108). Leaving behind himself the assigned role as a critic, Berger further continues his personal stance in the essay â€Å"Art and Property Now,† and he does it my (â€Å"by†Show MoreRelatedArt : The World Of Art924 Words   |  4 PagesThe world of art is a bridge, a bubble that connects and interacts with many aspects of the world and the lives of others very effectively. Arts reach into the eyes, the heart, and the soul of a human and bring out a multitude of thoughts, emotions, ideas, analysis, desires, and this list of what art is capable of doing goes on. It is important to recognize that art cannot be null and void from the aspects of anyone’s life, and exclusion of art is simply not an option, it would be one of the mostRead MoreThe And Its Influence On The Art World1290 Words   |  6 PagesInterpretations of artworks have been widely valued among the art world for centuries. Arguments whether an artwork means one thing, multiple things, or nothing at all i s a question that circles the art world, and cause art critics to disagree when interpreting a work. Nihilism, monism, pluralism, intentionalism, romanticism, anti-intentionalsim, and post-structuralism all contain philosopher’s theories that can give art viewers the key to giving meaning to a creation. I prefer the views of pluralismRead MoreThe World On Body Arts1223 Words   |  5 Pages The World on Body Arts Tattoos and the workforce do not get along together. Not within the topics themselves, but on the rules, that follow them. 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